How To Upload 1P AMC Data via Pacvue

Overview

In Pacvue users can upload 1P off-Amazon data into Pacvue. Uploading 1P data into AMC lets advertisers leverage AMC more effectively to measure more completely, target more intelligently, and optimize more effectively. Here are some key benefits to uploading off-Amazon 1P data into AMC.

• Unified Measurement: Combine your Amazon ad data with off-Amazon conversions (e.g., DTC site, retail, CRM) to see the total business impact of Amazon Ads — not just what happens on Amazon.
• Cross- Channel Attribution: Measure how Amazon Ads influence off-Amazon sales and behaviors, uncovering halo effects and incremental lift that standard reports miss.
• Deeper Audience Insights: Understand who your Amazon-reached audiences are — overlap, new-to-brand buyers, repeat customers — by joining your CRM or loyalty data with Amazon exposure data.
• Improved Targeting: Use your 1P data to create custom audience segments (e.g., loyal customers, high-LTV users) and power lookalike or retargeting in Amazon DSP.
• Smarter Optimization - Reveal the true ROI of Amazon Ads (including off-Amazon revenue) and reallocate spending toward the campaigns and audiences driving total business growth.

This article will guide you through the process of uploading 1P data via Pacvue.

Download Templates & Guides

To get started with the process of uploading 1P AMC data via Pacvue, you’re going to want to download the necessary guides and template. The necessary templates and guides can be found in the Create Data Upload page. Follow the click path below starting from the lefthand navigation menu:

AMC Console   AMC Account   “Upload 1P Data” on the AMC Account Page   “Upload 1P Data” on the 1P Data Upload Page   Click on “here” link to download the template.

Note: You can also download the DataUploadTemplate zip folder at the bottom of this article.

Unpacking the Data Template Download

In the Data Templated zipped folder you’ll find the below files and folders.

• How to upload 1P data via Pacvue: This PDF file includes a how to guide for configuring an Amazon S3 bucket for intaking 1P data as well as how to upload it via Pacvue.
• Data Set – Additional product metadata: This folder includes Excel data templates for uploading meta data such as store info for your products.
• Data Set - Off-Amazon conversion events: This folder includes Excel data templates for off-Amazon conversion events such as sales data from your DTC site or CRM. Uploading these files requires the preparation tool to hash your data.
• File Preparation Tool: This folder contains an AMC data file preparation tool to help with the hashing process of your off-Amazon data. Hashing refers to the process of anonymizing personally identifiable information (PII) – such as e-mails, phone numbers, addresses, or names – that has been mathematically transformed into an irreversible code. This is required to protect personal data in AMC and off-Amazon conversion event uploads will be rejected if not properly hashed. The instructions for using the tool can be found when opening the tool.

Uploading 1P Data via Pacvue

To upload 1P data via Pacvue reference the steps outlined in the document “How to Upload 1P data via Pacvue”. The document will guide you through the steps to configure your Amazon S3 bucket for 1P data, link an Amazon S3 bucket in Pacvue, and how to upload via Pacvue.