Budget Planner in Pacvue XL
It would be great if Pacvue could build a budget planning tool in Excel via the Pacvue XL add-in.
Ideally utilising all of the historic campaign, keyword, product performance data available in Pacvue
Then this file can be shared with Marketing/Brand Teams to input their goals and available budget.
It then allows them to adjust allocations across portfolios/campaigns/ASINs and see the likely outcomes based on the historic KPIs.
They can use this to make budget allocation decisions, which will then be migrated into the Budget Manager settings in Pacvue.
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